The Ford Motor Company or ‘Ford’ is an American multinational
automaker headquartered in Michigan United States. The Company was founded in
1903 by Henry Ford. Ford deals in the automobile industry. The company
manufactures and distributes vehicles and accessories and parts around the
globe. The company is traded on New York stock Exchange (NYSE) with the symbol
F and ford has the current Stock price of $15.24 and has the market
capitalization of $65 billion. The company has strong brand equity and has been
ranked 44 in the most valuable brands list in the year 2013.The company
operates through two units, which are automotive and its Financial Services.
The Automotive unit offers auto motives
ranging from cars, trucks and the service parts and accessories for the automotive.
The company provides these products across the globe and has a very strong brand
image worldwide in providing reliable and luxury cars to the consumers. The
company also provides the maintenance and repairs services for the automotive. Ford automotive has sold fewer than two brand
names, i.e. Ford and Lincoln. The financial unit offers the services to finance
the auto motives sold by the company. This unit offers financing products
through its automotive dealers.
Monday, 31 March 2014
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