Ford; times they are a changing

When the preliminary first quarter results of 2014 for Ford Motor Company will be out on 25 April, they would be analyzed with a keen eye by the active investors. Ford executive vice president and chief financial officer, will host a conference call to overview Fords 2014 first quarter results. As Ford Motor Company celebrated the 50th anniversary of its legendry “Mustang, “directors are in an upbeat mood”. Ford motor company has been able to keep its shares flat on above average volume of 32.06M shares and the stock is floating between $15.60 to $15.93.The latest price has helped Ford Motor Company to reach  a market capitalization  of $62.27B. Being the second largest auto maker in the U.S, it’s on its way to finally break even in Europe. There has been a solid rise of 11% in sales in the first quarter whereas there as only been an 8% rise in the industry.

The sales have hit the mark above 326,000 cars in the company’s main 22 markets in Europe. This has generated a lot of optimism for the investors. The strongest markets among these 22 were the U.K and Germany. Fords Fiesta is the hit among the various vehicles offered by the company in Europe. Consumer preferences reports reveal that it may be down to Ford‘s Fiesta that sales have risen to 13% in March and in general 11 % in the quarter in U.K. United kingdom is  its biggest market in Europe in terms of sales volume. Hence Ford Motor Company is on its way to have a successful first quarter of this year.